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The rapid AI video generation market has changed, again: Luma AI, a startup backed by famous Silicon Valley venture firm Andreessen Horowitz, today announced the free public beta of its new video generation model with the AI, Dream Machine, and has already faced. a crush of users.
Although the model promises generation of up to 120 frames in 120 seconds (2 minutes or one frame per second), the reality is that many users have waited hours in a digital queue on the Luma Dream Machine website for their video to be processed. This is due to the large volume of traffic, according to the company.
“Hey everyone, thanks so much for all the enthusiasm and support!” wrote Barkley Dai, Luma’s product and growth leader, in a message on the firm’s Discord channel earlier today. “We are current[ly] facing high demands and working on increasing our capacities! All generations will not perish, but stand in line. We will update the status here as soon as we have additional capacity!”
A few hours later, Dai provided the following update:
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“Our team added additional capacity and as a result, the queue is now progressively shorter! In the near term, we estimate that it may still take several hours to fully process the current load of pending generations. Under normal conditions – it will only take 2-3 minutes to turn your request into a video and we appreciate your patience as we deal with the influx of people interested in trying out this revolutionary tool. The generation speed will continue to improve...
They will be generating as soon as possible and we appreciate everyone’s patience and support today and encourage you to keep checking back throughout the rest of the week and beyond as we improve the Dream Machine.“
The high-quality AI video generator comes from little-known startup Luma AI, which VentureBeat previously covered when it released the text-to-3D asset generator model Genie 1.0 in November 2023. Luma AI has raised more than $70 million, including $43 million of that in Series B as of January 2024, according to TechCrunch.
Smartly from a PR strategy point of view, the company created Dream Machine earlier with prominent AI video creators and filmmakers, who were given the opportunity to test its qualities in generating videos from text messages and images before opening of the public beta today, and have been posting their work throughout the day.
Others who are just getting their hands on it are also finding it extremely impressive, drawing comparisons to OpenAI’s Sora, with some saying it’s already superior.
In VentureBeat’s limited tests of Luma’s Dream Machine web app, the text-to-video feature performed only sporadically accurately in terms of rendering what we asked for in our query. However, the video was created after a few minutes and featured extremely smooth, non-jammy motion and high-resolution, high-detail assets.
It’s clear that the race to make compelling video models with AI is entering a new gear, and OpenAI’s Sora, still only available to a small select group of users, is now facing some seriously tough competition – to not to mention other AI video modeling providers Runway, Pika and new Chinese competitor Kling.